PRIVACY POLICY

We at Wills Friends, LLC are committed to protecting your privacy. This Privacy Policy applies to our Website www.willsfriends.com and our water quality assessment and treatment services. This Privacy Policy governs our data collection, processing and usage practices. It also describes your choices regarding use, access and correction of your personal information. If you do not agree with the data practices described in this Privacy Policy, you should not use the Website.

We periodically update this Privacy Policy. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice by sending you an email notification.

While we will notify you of any material changes to this Privacy Policy prior to the changes becoming effective, we encourage you to review this Privacy Policy periodically. We will also keep prior versions of this Privacy Policy in an archive for your review.

If you have any questions about this Privacy Policy or our treatment of the information you provide us, please write to us by email at info@willsfriends.com or by mail to:

CONSENT

By accessing or using our website and services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree to this policy, please do not use our services. Your continued use of our website following the posting of changes to this policy will be deemed your acceptance of those changes.

For users in the European Economic Area (EEA), we rely on several legal bases to process your personal information:

• Your consent for marketing communications and non-essential cookies
• Performance of our contract with you for service delivery
• Our legitimate interests in operating and improving our business
• Compliance with our legal obligations

You may withdraw your consent at any time by contacting us at info@willsfriends.com or using the unsubscribe links in our communications.

Information We Collect

We collect information you provide directly to us, such as when you create an account, request a water quality report, purchase our services, subscribe to our newsletter, or contact us for support. This includes:

• Contact information (name, email address, phone number, address, ZIP code)
• Water quality concerns and test results
• Payment and billing information
• Communications with our team

We automatically collect certain information when you visit our website, including:

• IP address and device information
• Browser type and operating system
• Pages visited and time spent
• Referring website addresses
• Location data based on IP address

How We Use Your Information

We use the information we collect to:

• Provide and deliver our water quality assessment services
• Process transactions and send related information
• Send technical notices, updates, security alerts, and support messages
• Respond to your comments, questions, and customer service requests
• Send you marketing communications (with your consent)
• Monitor and analyze trends, usage, and activities
• Detect, investigate, and prevent fraudulent transactions and other illegal activities

DATA PRIVACY

Wills Friends, LLC implements comprehensive data protection measures aligned with industry standards and legal requirements. We are committed to ensuring the confidentiality, integrity, and availability of your personal information through technical and organizational safeguards.

Third-Party Services and Tracking

We use various third-party services to help us provide and improve our services:

Analytics and Advertising Partners:

• Google Analytics for website usage analysis
• Google Ads for advertising and remarketing campaigns
• Facebook Pixel for Facebook and Instagram advertising
• TikTok Pixel for TikTok advertising campaigns
• Other advertising partners as needed for marketing efforts

You can opt out of interest-based advertising by:

• Visiting Google Ads Settings: https://adssettings.google.com
• Adjusting Facebook Ad Preferences: https://www.facebook.com/ads/preferences
• Managing TikTok Ad Settings in the TikTok app
• Using the NAI opt-out tool: http://optout.networkadvertising.org
• Using the DAA opt-out tool: http://optout.aboutads.info

Service Providers:

We work with third-party companies to provide services such as:

• Payment processing (credit card processors)
• Email delivery services
• Customer relationship management
• Water testing laboratories
• Website hosting and maintenance

Your Rights

Under various privacy laws, you have specific rights regarding your personal information:

• Right to Access: You can request a copy of the personal information we hold about you.
• Right to Rectification: You can request that we correct any inaccurate or incomplete personal information.
• Right to Deletion: You can request that we delete your personal information, subject to certain exceptions.
• Right to Restrict Processing: You can request that we limit how we use your personal information.
• Right to Data Portability: You can request a copy of your information in a structured, machine-readable format.
• Right to Object: You can object to our processing of your personal information for direct marketing or based on legitimate interests.
• Right to Withdraw Consent: Where we rely on consent, you can withdraw it at any time.

Access Requests

To exercise any of your privacy rights, please contact us at:

• Email: info@willsfriends.com
• Phone: (615) 212-8488
• Mail: Wills Friends, LLC, 4025 Hillsboro Pike, STE 601, Nashville, TN 37215

We will respond to your request within 30 days. We may need to verify your identity before processing your request. There is no fee for reasonable requests, but we may charge a reasonable fee for excessive or repetitive requests.

For California residents under the California Consumer Privacy Act (CCPA):

• You have the right to know what personal information we collect, use, disclose, and sell
• You have the right to request deletion of your personal information
• You have the right to opt-out of the sale of personal information (we do not sell personal information)
• You have the right to non-discrimination for exercising your privacy rights

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized or unlawful processing, accidental loss, destruction, or damage. These measures include:

• Encryption of data in transit using SSL/TLS protocols
• Secure storage of data with access controls
• Regular security assessments and vulnerability testing
• Employee training on data protection and security
• Incident response and breach notification procedures
• Physical security measures for our offices and data centers

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

INTELLECTUAL PROPERTY

All content, features, and functionality on our website and in our services are owned by Wills Friends, LLC, our licensors, or other providers of such material and are protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property laws.

Our Intellectual Property

The following are the exclusive property of Wills Friends, LLC:

• All website content including text, graphics, logos, images, audio, and video
• Water quality reports, assessments, and recommendations
• Proprietary water treatment methodologies and systems
• Software, databases, and technical infrastructure
• Trademarks, service marks, and trade names
• Marketing materials and educational content

Prohibited Uses

You may not:

• Copy, modify, distribute, or create derivative works based on our content
• Use our intellectual property for commercial purposes without written permission
• Remove, obscure, or alter any proprietary rights notices
• Attempt to reverse engineer, decompile, or disassemble our software or systems
• Use automated systems or software to extract data from our website
• Frame or mirror any part of our website without written permission
• Use our trademarks or logos without prior written consent

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Account information: Retained for the duration of your account and 7 years after closure
• Transaction records: Retained for 7 years for tax and legal compliance
• Marketing data: Retained until you opt-out or 3 years of inactivity
• Website analytics: Retained for 26 months
• Customer service records: Retained for 3 years after resolution

ADDITIONAL PROVISIONS

Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

International Data Transfers

If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. By using our services, you consent to any transfer of this information.

Do Not Track Signals

Our website does not currently respond to "Do Not Track" browser signals. However, you can control cookies through your browser settings and opt-out of targeted advertising as described above.

SMS/Text Messaging

If you opt-in to receive text messages from us:

• Message frequency varies based on your interactions
• Message and data rates may apply
• Text STOP to cancel at any time
• Text HELP for assistance
• We will not share your phone number with third parties for marketing

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last modified" date.

Contact Information

For privacy-specific inquiries, please email: info@willsfriends.com with "Privacy" in the subject line.

Dispute Resolution

Any disputes arising out of or relating to this Privacy Policy shall be resolved through binding arbitration in accordance with the rules of the American Arbitration Association. The arbitration shall be conducted in Nashville, Tennessee.

If any provision of this Privacy Policy is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that this Privacy Policy will otherwise remain in full force and effect.